W&H Dentalwerk launches SugarCRM platform worldwide

CUPERTINO, Calif.–(BUSINESS WIRE)–SugarCRM, provider of the award-winning AI-powered CRM platform, today announced that global medical technology manufacturer W&H Dentalwerk has deployed the SugarCRM platform to support sales, marketing and service .

All over the world, doctors and their patients trust in the medical technology of the W&H Group, headquartered in Bürmoos in Salzburg, Austria. Founded in 1890, the company exports its high quality product and service solutions to more than 130 countries; its main markets are North America, Europe and Asia. More than 1,200 employees provide hardware and software products used in the dental, medical and veterinary industries.

To improve its management of customer relationship data, W&H wanted to deploy a flexible, centralized and modern CRM solution that could be adapted to the specific needs of all its markets. After a first pilot phase in North America and Italy, W&H has benefited from the flexibility, adaptability, simplicity and efficiency of Sugar, so that the Sugar Sell, Sugar Serve and Sugar Market solutions will be now deployed worldwide.

Implementation support is provided by Fellow Consulting, a SugarCRM partner. The partnership and collaboration between SugarCRM and Fellow Consulting will provide the highest level of top-tier customer support for W&H’s business.

SugarCRM replaces a heterogeneous deployment of various CRM solutions in the different countries and regions where the company operates. The SugarCRM platform will be used to support sales and marketing lead generation, lead qualification and nurturing, account management, and field service management activities worldwide.

“To forge a successful future for the W&H Group, we need a unified CRM solution that can be deployed globally and meets our high demands for flexibility and configurability,” said Martin Schwenoha, vice-president President of Group Operations at W&H Dentalwerk. “The collaboration and support from SugarCRM and Fellow Consulting has been exceptional. The experienced team of Fellow Consulting distinguished itself during the implementation by its professionalism, transparency and reliability. After a very successful pilot phase, we are convinced that with SugarCRM we have found the right platform for our sales, marketing and service teams to provide the best possible service to our customers all over the world.

“We are excited to help the W&H Group unify and elevate its sales, marketing and service operations worldwide, an effort that underscores our commitment to supporting our customers’ digital transformation with CRM solutions and… forward-thinking marketing automation,” said James Frampton, Senior Vice President and General Manager EMEA, SugarCRM. “With our diverse and powerful portfolio and significant global footprint, we can bring together teams operating internationally through a centralized platform to dramatically simplify their work, allowing them to focus on more important customer-facing activities. . We look forward to continued deployment and a long and successful relationship with the W&H Group. »

You can find more information about Sugar’s AI solutions for CRM and marketing automation here.

A demo version can be requested here.

About Sugar CRM

SugarCRM is how marketing, sales, and service teams finally get a clear picture of every customer to help businesses achieve new levels of performance and predictability. Sugar is the CRM platform that makes the hard stuff easier.

Thousands of businesses in over 120 countries rely on Sugar to deliver high-definition CX by letting the platform do the work. Based in Silicon Valley, Sugar is backed by Accel-KKR.

For more information about SugarCRM, visit: www.sugarcrm.com.

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