WCG Cares Unveils New Branding and Changes Name to Catalyst Global

CARLSBAD, Calif., July 14 11, 2022 (GLOBE NEWSWIRE) — WCG Cares, an international nonprofit organization committed to increasing access to essential sexual and reproductive health (SRH) commodities and services in low- and middle-income countries, announced a sweeping change of name today, changing its name to Catalyst Global.

The main impetus behind this rebranding is to reinforce the organization’s growth, commitments and sense of urgency to close the gap between innovation and access to quality reproductive health products.

“Over the past year, we have reflected on who we are. Is the organization, in its current form, best placed to drive bold change? Are we effectively communicating our values ​​and our vision of our work? How could we adapt to better meet the needs? girls and women of the world?” said Shannon Bledsoe, Executive Director.

The organization envisions a world where everyone can exercise their sexual and reproductive rights and realize their true potential. Bledsoe said, “We need to be bold and visionary in order to create the kind of change needed and this rebranding is part of that effort.”

The name Catalyst Global is rooted in the idea that when women and girls have the freedom to exercise their sexual and reproductive rights, it is a catalyst for broader positive change in their individual lives, their communities and the world. . The vibrant, mixed-color logo within the “C” represents the change and transformation Catalyst Global is bringing as the organization engages with partners in projects and initiatives around the world.

“We are proud to work with a range of partners – from manufacturers to ministries of health and service delivery partners – to make quality reproductive health products and services available to girls and women around the world. who need it,” Bledsoe explained.

In recent years, the organization has expanded access to 16 reproductive health products in more than 90 countries, including four self-care methods.

The new branding will be rolled out globally in the coming weeks and includes a new website: www.catalystglobal.org.

About Catalyst Global

Catalyst Global is a US-based 501(c)(3) nonprofit organization that catalyzes access to innovative, high-quality, and affordable sexual and reproductive health products and services to facilitate healthy, well -being and the future of girls and women. women. For more information, visit www.catalystglobal.org, connect with us on LinkedIn, Facebook, Twitter and Instagram or email us at [email protected].

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