Salt Lake, Utah, U.S., Jan. 26, 2022 (GLOBE NEWSWIRE) — Founded in 2006, TrueNorth Wealth of Utah and Idaho is quickly becoming a nationally recognized name in the financial services industry. After another year of extraordinary growth, TrueNorth now manages over $860 million and is well positioned to further strengthen its impact and leadership in the communities it serves.
A leading provider of a variety of wealth management services, TrueNorth has worked extensively with corporations, small businesses, estates, trusts, retirees, institutions, and Utah’s 529 College Savings Plan. However, the company’s primary focus is to serve a customer base consisting primarily of high-profile, high-net-worth individuals, including doctors, executives, and business owners, who are looking for comprehensive, solid financial planning on academically and commission-free.
TrueNorth excels in tailoring services and solutions to the unique needs of individual clients, helping them to intelligently manage risk, ethically reduce tax liability, and strategically plan for an ever-changing future. The firm assists clients with everything from complex estate planning to detailed insurance reviews. TrueNorth also reviews and advises on employment contracts, real estate contracts, new purchase or refinance transactions, and almost anything related to finance that clients need expert advice and opinions on. .
Joe Griffin, CEO of TrueNorth, attributes the company’s continued success to a group of talented and dedicated team members. “One of my main jobs,” Griffin said recently, “is simply to help build strong systems and processes — to give our people the framework and resources they need to realize their own potential and maximize personal contributions.” He added, “When you hire the right people and show them a system where they can leverage their unique gifts, we believe that’s a recipe for success.”
According to Griffin, who dedicates time each week to mentoring individual team members, maintaining a healthy work environment has been fundamental to TrueNorth’s ability to consistently deliver exceptional service and satisfy customers. Griffin explained, “A lot of what we talk about is, in one way or another, focused on developing a vision and an unparalleled service mindset.” That more than anything else, Griffin believes, propelled TrueNorth’s growth.
Griffin is candid about the opportunities and challenges that TrueNorth currently faces. “The financial planning industry is beyond saturation,” he noted. “There’s no hope of growing your business or maintaining a smart customer base if you can’t stay several steps ahead. That’s why we don’t just give customers answers about one or two things they’re calling about. We guide them through the other 5-10 blind spots they didn’t even know they had.
This approach sometimes surprises clients who, working with other firms, previously struggled to get clear answers to the questions they were asking themselves. “We are proud to offer this type of service. Our clients often pay close to 50 cents in tax on their last dollar earned. At this marginal rate, every significant adjustment we make to tax strategy can yield huge benefits. You couple that with our commission-free structure, and it’s easy for smart investors to understand and appreciate how and where we add value. said Griffin.
Joe Griffin recently shared aspects of his personal journey (along with practical financial advice) in an interview with Adam Torres on the Mission Matters Money podcast. TrueNorth also publishes its own podcast: True North Wealth Radio, which can be found on most podcast platforms, including Apple Podcasts. To learn more about Joe Griffin and TrueNorth Wealth, visit the company’s website. TrueNorth Wealth.com