Successful songwriters Carl Falk Gramer and Savan Kotecha have invested in Swedish sound technology company Audiodo.
Audiodo claims to have developed audio technology that can enhance and adjust headset sound to a specific user’s hearing.
The user takes an audio test through an app to determine their hearing strengths and weaknesses, using algorithms to identify different frequencies that are adjusted to accommodate variations in the listener’s hearing.
The company claims on its website that it can establish “an accurate and thorough understanding of your hearing” in less than three minutes.
Audiodo adds on its website that its firmware libraries are built into the headphones’ Bluetooth chipset during the manufacturing process.
According to Audiodo, this patented technology is made up of “refined coding and refined algorithms that customize the audio to perfectly suit your unique hearing characteristics.”
Savan Kotecha is no stranger to investing in tech startups.
He previously invested in the Los Angeles-based distribution and payment platform Stem, and is also a shareholder in the AI-powered label Snafu Records.
Falk Gramer has produced worldwide hits for Avicii, One Direction and Madonna, and in collaboration with Savan Kotecha has produced tracks such as Nicki Minaj. Ships and Ariana Grande One last time.
Kotecha has won 9 BMI Awards, 13 ASCAP Awards and two Billboard Music Awards, and is nominated for Grammy Awards and Oscars.
“It’s a cool and simple idea that anyone can benefit from.”
Carl Falk Grammer
Carl Falk Gramer, said: “My immediate reaction to the product was ‘love it’.
“It’s a cool and simple idea that everyone can benefit from.
“When I tested Audiodo Personal Sound and saw my personal hearing profile, I wanted to know more.
“As a producer, music lover and artist, I want to know more about sound and hearing.
“I am aware of my own hearing and know what and how I hear, but Audiodo Personal Sound presents a whole new world that I can’t wait to explore.”
“Creatives, artists and producers all need perfect sound.”
Amir Cheikh, Audiodo
Amir Sheikh, CEO of Audiodo, added: “We are delighted that leading music industry professionals have viewed our product as a breakthrough for music lovers.
“It’s a testament to our hard work and brilliant innovation.
“Creators, artists, and producers all need perfect sound, and we’re more than happy to provide it. We want to share the Audiodo Personal Sound experience with more music lovers.
In 2019, Kotecha sold a catalog of his music to the Hipgnosis Songs Fund for an undisclosed amount.
In the same yearthe songwriter and producer launched S2 Songs, a publishing company administered worldwide by Universal Music Editing group.
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