Sony Music Entertainment’s RCA Records has launched its first Asia division in Greater China.
The new label will focus on signing artists in the Greater China region.
The label was launched to expand the company’s presence in the region and invest in finding business opportunities across streaming, gaming, virtual reality, augmented reality, NFTs and the metaverse, says RCA Greater China.
Its core team will be based in Shanghai.
RCA Greater China will focus on developing national and local language A&R artists in the region, with its own dedicated roster of artists.
The label also plans to make key hires spanning A&R, Web 3.0, data analytics, digital marketing, digital licensing, gaming, talent development and more.
The launch coincides with RCA Greater China signing rapper Jackson Wang and Taiwanese pop star A-Lin to the label, two of the region’s best-selling artists.
Jackson Wang is a singer, songwriter, record producer, director, designer and member of KPOP group GOT7, which debuted in 2014.
Wang is also the first Chinese solo act to debut on Mediabase’s US Top 40 Radio Chart, RCA said.
RCA Greater China released the single Jackson Wang and will continue to distribute Wang’s Chinese album.
A-Lin, meanwhile, is a five-time Golden Melody Award nominee — an award given by Taiwan’s Ministry of Culture — and a seven-time winner of the KKBOX Music Awards.
At the head of the label, Kevin Foo, who has been appointed general manager of the new label, reports to Sony Music Greater China CEO Andrew Chan.
Foo will continue in his role overseeing Sony Music Entertainment Taiwan’s operations, working in Shanghai, Taipei and Singapore.
Foo has over 20 years of experience in the music, entertainment and talent management industries, and has helped launch the careers of several Asian artists, including Linying, Charlie Lim and The Steve McQueens.
He’s also been instrumental in the success of stars like Eric Chou, Lay Zhang, Jolin Tsai and Weibird, RCA says.
“there is plenty of room for artists and music labels to grow.”
Andrew ChanSony Music Entertainment
Andrew Chan, CEO, Greater China, Sony Music Entertainment, said, “We are delighted to announce the launch of RCA Records Greater China, the first of a series of labels we plan to launch in the region.
“With China achieving over 30% growth in recorded music revenue in 2021 and dominating the Asian market, artists and music labels still have a long way to go to expand.
“RCA Records Greater China will enhance our ability to create diverse, quality music and products that help artists stand out and compete in the attention economy.”
“It’s an honor to lead RCA Records Greater China and we’re passionate about discovering and nurturing new artists.”
Kevin Crazy
Kevin Foo, Managing Director of RCA Records Greater China, added, “It is an honor to lead RCA Records Greater China and we are passionate about discovering and nurturing new artists.
“RCA Records combines a rich history and heritage with a relentless focus on being at the forefront of musical development.
“We want to give talent the opportunity to grow, become household names and realize their full creative and business potential, by exploiting the opportunities presented by Sony’s suite of companies, while developing new partnerships with companies in the region working at the cutting edge of technology the digital revolution.The music industry around the world
