Hard seltzer market expected to reach $23 billion

LONDON, 15 Feb. 28, 2022 (GLOBE NEWSWIRE) — According to The Business Research Company’s research report on the hard seltzer water market, growing consumer preference for reduced-alcohol carbonated beverages is expected to propel the growth of the hard seltzer water market. hard seltzer water. Carbonated drinks are beverages that contain carbon dioxide dissolved in water, resulting in fizzing and bubbling. Sparkling water is mixed with alcohol and fruit flavorings to make “hard seltzer”. For example, according to PepsiCo, a US-based soft drink company, annual per capita beverage bottle consumption in India increased by 84 bottles in 2021. In India, soft drinks account for 51% of PepsiCo’s total sales. . Hence, growing consumer preference for carbonated beverages will drive the growth of seltzer water market.

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The global hard seltzer water market share is expected to increase from $10.50 billion in 2021 to $12.35 billion in 2022 at a compound annual growth rate (CAGR) of 17.6%. This growth trend of the hard salt market is mainly due to the stabilization of the production of the companies after meeting the demand which increased exponentially during the COVID-19 pandemic in 2020. The market is expected to reach $23.45 billion in 2026 at CAGR of 17.4%.

Increasing investment by market players in their R&D to launch innovative products is a key trend that is gaining popularity in the hard seltzer market. Major companies in the seltzer water sector focus on R&D investments to develop new products with distinctive qualities and strengthen their position. For example, in 2021, Anheuser-Busch, a US-based brewing company, announced that it would invest over $1 billion in hard seltzer plants in the US over the next two years. Additionally, brewing giant Molson Coors Beverage Company is set to invest $100 million by early 2022 to boost production of malt-based spirits and hard seltzers.

The major players in the seltzer water market are Anheuser-Busch InBev, Barefoot Cellars, Blue Marble, Boathouse Beverage Co., Future Proof Brands LLC, Cutwater Spirits, High Noon Spirits Company, Kona Brewing Co, Lift Bridge Brewing Co. , Smirnoff, Nauti Seltzer, White Claw, NÜTRL, Vizzy Hard Selter, Boston Beer Company and Mother Earth Brewing Company.

The global hard seltzer market is segmented by type into ABV greater than 5%, ABV less than 5%; by flavors in cherry, grapefruit, mango, lime, others; by packaging in cans, glass, others; by application in hypermarkets and supermarkets, convenience stores, others.

In 2021, North America was the greater region on the hard soda water market. Asia Pacific should be the fastest growing region in the forecast period. Regions covered in the Hard Seltzer market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and South America. ‘Africa.

Hard Seltzer Global Market Report 2022 – Market Size, Trends, And Global Forecast 2022-2026 is part of a series of new reports by The Business Research Company that provide hard seltzer market overviews, size and growth analysis and forecasts Market Overview for Overall Market, Hard Seltzer Market Segments & Geographies, Hard Seltzer Market Trends, Hard Seltzer Market Drivers, Hard Seltzer Market Restraints, Revenue, Profiles & Share market leading seltzer market competitors lasts in more than 1,000 industry reports, covering more than 2,500 market segments and 60 geographies. Inasmuch as

The report also gives an in-depth analysis of the impact of COVID-19 on the market. The reports are based on 150,000 datasets, extensive secondary research and proprietary insights from interviews with industry leaders. A highly experienced and expert team of analysts and modellers provide market analysis and forecasts. The reports identify key countries and segments for opportunities and strategies based on market trends and key competitor approaches.

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