According to the report, “Khoros can and should be as much for marketing solutions as it is for customer support.”
AUSTIN, Texas, September 29, 2021– (BUSINESS WIRE) – Award-winning leader in digitally-focused customer engagement software and services Khoros today announced it has been named a Leader in IDC MarketScape: Worldwide Collaboration and Community Applications 2021 Vendor Assessment (Doc # US46743820, September 2021). The report assessed the world’s leading providers of collaborative and community platforms under three main categories: collaborative team applications, collaborative team applications with native work management, and enterprise communities (community management platforms that connect inside and outside the company).
“Over the past year, we’ve seen a 30% growth in the number of businesses investing in brand-owned communities. in a way that promotes long term satisfaction and brand loyalty. Being named a Leader in the MarketScape IDC is incredibly validating, but it’s just the start for us. The future of customer engagement is bright, and Khoros is excited to be at the forefront of the next generation of customer engagement software and services, ”said Jack Blaha, CEO of Khoros.
“Although its roots lie in communities and social affairs, Khoros has grown into a comprehensive customer experience platform, expanding its range of solutions for marketing, customer support and customer experience,” said Wayne Kurtzman, Research Director, Social and Collaboration, at IDC. “New community features help foster dynamic and engaging spaces, and advanced AI / ML capabilities help improve end-customer and employee experiences for users of the Khoros platform. Combined with recent acquisitions and a roadmap to further elevate its unified customer engagement platform, watch for Khoros to continue moving into the CX space. “
IDC MarketScape highlights the leadership of Khoros’ Customer Engagement Platform, which supports some of the largest communities of some of the world’s biggest brands.
The supplier evaluation also recognized Khoros for the following strengths:
Holistic customer experience platform: The report highlights Khoros’ consolidated dashboard for a holistic view of social media, chatbot engagements, and community management.
Community engagement solution: Khoros’ legacy is rooted in branded online communities. IDC MarketScape highlights “sophisticated” gamification, content syndication tools, low-code or no-code configuration, and more.
Automation and AI: To further advance community management, the report focuses on Khoros engagement workflows, automation, and bot capabilities.
Atlas of Khoros: Khoros’ own support community, Atlas, has also been recognized as a “well moderated, very active and robust” community for users of its platform.
Download the extract from IDC MarketScape here. For more information on Khoros’ digitally-focused customer engagement software and services, visit khoros.com.
More than 2,000 global brands, one-third of the Fortune 100 companies, leverage the power of Khoros’ award-winning customer engagement platform to create lifelong customers. Our innovative business solutions, comprising more than 20 patented technologies, ensure success in digital customer service, messaging, chat, online brand communities and social media management. Combined with our industry-leading services, Khoros enables brands to connect with customers throughout their digital journey.
Khoros powers over 500 million daily digital interactions and harnesses AI to turn those interactions into information and action. Recognized nationally and locally as one of the best places to work, Khoros has 11 offices around the world and Vista Equity Partners is its largest investor. For more information, visit khoros.com.
About IDC MarketScape
IDC MarketScape’s vendor assessment model is designed to provide insight into the competitiveness of ICT (information and communications technology) vendors in a given market. The research methodology uses a rigorous scoring methodology based on both qualitative and quantitative criteria which results in a single graphic illustration of the position of each supplier in a given market. IDC MarketScape provides a clear framework within which product and service offerings, capabilities and strategies, as well as current and future success factors in the IT and telecommunications vendor market can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and potential suppliers.
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