Global Collaboration and Community Applications Supplier Assessment 2021

IDC MarketScape Positions Asana as a Leader for Its Unique Work Graph Data Model and Integrations with Essential Business Tools

SAN FRANCISCO, October 14, 2021– (BUSINESS WIRE) – Asana, Inc. (NYSE: ASAN) (LTSE: ASAN), a leading work management platform for teams, has been named a Leader in IDC MarketScape: Worldwide Collaboration and Community Applications 2021 Vendor Assessment (Doc # US46743820, September 2021).

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IDC MarketScape analysis highlights the value of Asana’s proprietary Work Graph data model in “facilitating better visibility and aggregated information for individuals, managers and the business.” (Graphic: Business Wire)

“We are honored to be recognized by IDC MarketScape as a leader,” said Anne Raimondi, COO, Asana. “The way individuals and teams work together has fundamentally changed, whether you have 50,000 or 50,000 employees. As we enter a new world of hybrid work, IDC MarketScape highlights why collaborative work management applications like Asana are now essential to business productivity. by providing more clarity and alignment, we are helping millions of organizations get things done faster. “

IDC MarketScape assessed 12 companies for the 2021 Global Collaboration and Community Application Provider Assessment against eight categories of criteria, including current capabilities, partner ecosystems, and customer satisfaction.

In the report, Wayne Kurtzman, research director for social, community and collaborative applications at IDC, writes that “Team collaborative applications and enterprise community applications have become essential for connecting workers, suppliers, partners and customers ”.

Kurtzman continues, “If user adoption of these platforms is any indicator for the future, collaborative and community platforms will be very successful. legacy processes. Deep integrations with the rest of the technology stack improve knowledge, minimize context shifts, and dramatically increase productivity. “

IDC MarketScape analysis highlights the value of Asana’s proprietary Work Graph data model in “facilitating better visibility and aggregated information for individuals, managers and the business.” IDC MarketScape also found that Asana’s strengths include the launch of a new suite of features designed to reduce distractions and improve focus, including video messaging, My Smart Tasks, and a new desktop app, as well. as new universal reporting features to help organizations track how work is progressing towards critical business goals.

“The study found that Asana combines workflow, visibility, collaboration and reporting,” according to Kurtzman. “It’s backed by a chart database, which has helped Asana define unique and valuable functionality,” said Wayne Kurtzman, author of the IDC MarketScape report.

To learn more and read the excerpt, visit: IDC MarketScape: Collaboration and Community Applications 2021 Vendor Assessment

About Asana

Asana helps teams orchestrate their work, from small projects to strategic initiatives. Based in San Francisco, California, Asana has more than 107,000 paying customers and millions of free organizations in 190 countries. Global customers like Amazon, Japan Airlines, Sky, and Under Armor rely on Asana to manage everything from business goals and digital transformation to product launches and marketing campaigns. For more information, visit

About IDC MarketScape

IDC MarketScape’s vendor assessment model is designed to provide insight into the competitiveness of ICT (information and communications technology) vendors in a given market. The research methodology uses a rigorous scoring methodology based on both qualitative and quantitative criteria which results in a single graphic illustration of the position of each supplier in a given market. IDC MarketScape provides a clear framework within which product and service offerings, capabilities and strategies, as well as current and future success factors in the IT and telecommunications vendor market can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and potential suppliers.

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Nicola cunningham
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