Global Collaboration and Community Applications 2021 Vendor Assessment

IDC MarketScape positions Asana as a leader for its unique Work Graph data model and integrations with essential work tools

SAN FRANCISCO, October 14, 2021–(BUSINESS WIRE)–Asana, Inc. (NYSE:ASAN)(LTSE:ASAN), a leading work management platform for teams, has been named a Leader in the IDC MarketScape Vendor Assessment: Worldwide Collaboration and Community Applications 2021 (Doc #US46743820, September 2021).

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IDC MarketScape’s analysis highlights the value of Asana’s proprietary Work Graph data model which “facilitates better visibility and aggregated insights for individuals, managers, and the business.” (Graphic: Business Wire)

“We are honored to be recognized by the IDC MarketScape as a leader,” said Anne Raimondi, COO, Asana. “The way individuals and teams collaborate has fundamentally changed, whether you have 50 or 50,000 employees. As we enter a new world of hybrid working, IDC MarketScape highlights why collaborative work management apps like Asana are now critical to business productivity. By providing greater clarity and alignment, we are helping millions of organizations achieve their missions faster.”

The IDC MarketScape evaluated 12 companies for the Worldwide Collaboration and Community Applications 2021 Vendor Assessment against eight categories of criteria, including current capabilities, partner ecosystems, and customer satisfaction.

In the report, Wayne Kurtzman, Research Director for Social, Community, and Collaborative Applications at IDC, writes, “Team collaboration applications and enterprise community applications have become essential for connecting workers, suppliers, partners and customers”.

Kurtzman continues, “If user adoption of these platforms is any guarantee for the future, collaborative and community platforms will be very successful. Businesses need to embrace them as a new way to communicate, build community, improve the customer and worker experience, and most importantly, rethink legacy processes. Deep integrations with the rest of the technology stack improve insights, minimize context switching, and dramatically increase productivity. »

IDC MarketScape’s analysis highlights the value of Asana’s proprietary Work Graph data model which “facilitates better visibility and aggregated insights for individuals, managers, and the business.” The IDC MarketScape also found that Asana’s highlights include the launch of a new suite of features designed to reduce distractions and improve focus, including video messaging, My Smart Tasks, and a new desktop app, plus new universal reporting features to help organizations track how work is progressing toward strategic business goals.

“Research found that Asana combines workflow, visibility, collaboration and reporting,” according to Kurtzman. “It’s backed by a graph database, which has helped Asana define unique and valuable features,” said Wayne Kurtzman, author of the IDC MarketScape report.

To learn more and read the excerpt, visit: IDC MarketScape: 2021 Community and Collaboration Application Vendor Assessment

About Asana

Asana helps teams orchestrate their work, from small projects to strategic initiatives. Based in San Francisco, California, Asana has more than 107,000 paying customers and millions of free organizations in 190 countries. Global customers like Amazon, Japan Airlines, Sky, and Under Armor rely on Asana to manage everything from business goals and digital transformation to product launches and marketing campaigns. For more information, visit

About IDC MarketScape

The IDC MarketScape Vendor Assessment Model is designed to provide insight into the competitive fitness of ICT (information and communications technology) vendors in a given market. The research methodology uses a rigorous scoring methodology based on qualitative and quantitative criteria that results in a unique graphical illustration of each vendor’s position in a given market. IDC MarketScape provides a clear framework within which the product and service offerings, capabilities and strategies, and current and future success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and potential vendors.

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Nicholas Cunningham
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