BLADEPOINT on Xbox Series X|S, Windows PC and with Xbox Game Pass for global audiences on June 23

HANGZHOU, China, June 12, 2022 /PRNewswire/ — NetEase, Inc. (NASDAQ: NTES and HKEX: 9999, “NetEase” or the “Company”) and Xbox today announced that NARAKA: TIP OF THE BLADEa legendary PVP action fighting game for up to 60 players, will launch on Xbox Series X|S, Windows PC and with Game Pass on June 23 and be available for pre-order from June 12. The announcement was officially unveiled during the Xbox & Bethesda Games Showcase 2022 earlier today, marking a crucial milestone for NetEase as it strengthens its position in the global console market.

Developed and published by NetEase, NARAKA: TIP OF THE BLADE has been enjoyed by over 10 million gamers worldwide since its release last August, making it one of the best-selling PC games of 2021 worldwide. In this game, players can experience the excitement of melee combat and exploring the world with their selected heroes and weapons, competing with other enemies to be the last one standing. The launch of its console version represents the debut of NetEase’s games on Xbox Series X|S and Game Pass, as well as the company’s first participation in the Xbox & Bethesda Games Showcase.

“We share the same ambition with Microsoft to bring engaging and exciting new gaming experiences to broader communities,” said Zhipeng HuVice President of NetEase, Inc. “It’s an important step for us to bring this hand-to-hand combat gameplay with Eastern aesthetics and philosophies to a new audience in Western markets, in collaboration with Microsoft, the one of NetEase’s long-time partners.”

“At Xbox, we are committed to bringing the joy of gaming to everyone on the planet,” said Sarah Bond, Microsoft Corporate Vice President for Gaming Ecosystem Organization at Xbox. “We are thrilled to help NetEase bring the fast and tactical PVP experience of NARAKA: TIP OF THE BLADE to consoles for the first time and help them reach new gamers around the world with Game Pass members and Xbox fans.”

In 2016, NetEase entered into a licensing agreement with Mojang AB, a Microsoft subsidiary, to operate Minecraft in China. Launch NARAKA: TIP OF THE BLADE as a first-time console game paves the way for future opportunities for both companies to reach new players around the world.

About NetEase, Inc.

As a leading internet technology company based in China, NetEase, Inc. (NASDAQ: NTES and HKEX: 9999, “NetEase”) provides premium online services focused on innovative and diverse content, community, communication and commerce. NetEase develops and operates some of the China the most popular mobile and PC games. In recent years, NetEase has expanded into international markets, including Japan and North America. In addition to its in-house developed game content, NetEase partners with other leading game developers, such as Blizzard Entertainment and Mojang AB (a Microsoft subsidiary), to operate world-renowned games in China. NetEase’s other innovative service offerings include its majority-controlled subsidiaries Youdao (NYSE: DAO), China leader in technology-driven smart learning, and Cloud Village (HKEX: 9899), also known as NetEase Cloud Music, China leading online music content community, as well as Yanxuan, NetEase’s own-brand e-commerce platform. For more information, please visit:

Forward-looking statements

This announcement contains forward-looking statements. These statements are made pursuant to the “safe harbor” provisions of the United States Private Securities Litigation Reform Act of 1995. These forward-looking statements may be identified by words such as “will”, “expect”, “aim” , “anticipates”, “future”, “intent”, “plans”, “believes”, “may”, “estimates”, “potential”, “continues”, “ongoing”, “goal”, “target”, “undertakes” and similar statements. Among other things, statements that are not historical facts, including statements about business plans and statements about the launch of new games and their popularity among gamers in different markets, are or contain forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in the forward-looking statements. All information contained in this announcement is as of the date of this announcement and is based on assumptions considered reasonable as of that date. You should not rely on these forward-looking statements as predictions of future events. The parties undertake no obligation to update any forward-looking statements except as required by applicable law.

Contacts for NetEase

Investor requests:

Margaret Shi
NetEase, Inc.
[email protected]
Tel: (+86) 571-8985-3378

Media inquiries:

Li Ruohan
NetEase, Inc.
[email protected]
Tel: (+86) 571-8985-2668

SOURCENetEase, Inc.

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