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Former world No. 1 tennis player Ana Ivanovic and Paris Saint-Germain midfielder Marco Verratti are among several sports stars to buy virtual islands in The Sandbox, the blockchain-based virtual world computer game. The islands were also bought by Bayern Munich winger Kingsley Coman, Swiss tennis player Stan Wawrinka and Dan Holzmann, co-owner of Swiss football club FC Basel.

Exclusive, an NFT marketplace that works with luxury brands, sold a total of 25 private islands in The Sandbox for a combined 910 ETH, which currently equates to around $2.9 million. Exclusive limited sales of his latest virtual private islands available to influencers with at least 1 million social media followers. Former Victoria’s Secret model Sara Sampaio was among those to buy the digital land, as well as crypto trading platform eToro, which ran an ad during Super Bowl LVI.

Coman, who also plays for the France national team, bought his metaverse island in collaboration with CHMPS PARISSE, a French streetwear brand which will promote its products in The Sandbox. The Sandbox is owned by Hong Kong-based Animoca Brands, which has also created NFT Olympic pins for the IOC.

Warner Music Group, Adidas, Gucci, Atari and Snoop Dogg are among other brands and celebrities to have purchased land in The Sandbox to launch NFTs and digital experiences in its virtual world. On Tuesday, JP Morgan launched a virtual living room at Decentraland, which rivals The Sandbox for the metaverse’s prowess as virtual worlds powered by cryptocurrencies.

“Whether it’s big tech players like Microsoft planning to create realistic workspaces or Ariana Grande performing a concert in Fortnite, the opportunities presented by interactive digital worlds seem limitless,” it read. a report by JP Morgan. “The metaverse will likely permeate every industry in one way or another in the coming years, with an estimated market opportunity of over $1 trillion in annual revenue.”

JP Morgan’s report entitled “Opportunities in the metaverse” indicates $54 billion per year is spent on virtual goods and that NFTs have a current market capitalization of $41 billion. The report also states that 60 billion messages per day are sent on Roblox, whose users were able to purchase NFL-branded digital jerseys and helmets to dress up their in-game avatars and visit Nike’s virtual campus called Nikeland.

The term “metaverse” was first used in Neal Stephenson’s 1992 dystopian sci-fi novel Snow Crash, but the phrase has grown in popularity since Facebook changed its name to Meta last year. to reposition itself as a “metaverse first” company. Rob Shaw, Director of Sports Partnerships for North America at Meta, will talk more about the company’s Metaverse vision at SportTechie’s State of the industry conference from April 12 to 13 at One World Trade Center in New York.

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