Milk & Honey signs Tom Gregory for global management agreement

Milk & Honey has signed a global management contract with growing artist Tom Gregory.

Through this new agreement, Gregory will be led by Milk & Honey founder and president Lucas Keller and Alex Harrow, director and head of the company’s New York division.

The signing is part of Milk & Honey’s growing initiative to expand into Europe, with the company having recently opened offices in London and Amsterdam, and more are slated for 2021.

Plus, this is the company’s first serious step outside of electronic music producers and songwriters.

Gregory and Milk & Honey have met through the group’s relationship with Matt James and Frank Sanders from electronics client M22, who will be part of Team Tom alongside Milk & Honey.

Grégory’s new album Heaven in a world so cold was released on September 18 and hit Spotify New Music every Friday around the world, while its current single is in the Top 5 of German and French radio stations.

Tom Gregory’s successes include Fingertips, Run towards you, Lose sleep, Honest and Small steps, songs that have collectively garnered over 93.6 million streams on Spotify and over 9 million on Apple Music.

Its release in January 2020 Tip of the fingers Ranked # 1 in Germany, # 6 in France and has over 48.5 million Spotify streams and 5.5 million on Apple Music.

His next release Never let me down was a # 1 hit in Austria, Poland and # 3 in Germany (with over 78 million streams on Spotify and 7.9 million on Apple Music) and its latest release Rather be you Ranked # 6 on German radio with 5 million Spotify streams and 1.4 million on Apple Music.

In addition, he has over 33,372,713 collective views on YouTube.

“Tom is a global priority for our business and we expect to have a major impact on the UK and US markets over the next 24 months. “

Lucas keller

Keller said: “When Matt and Frank first played Tom’s music for me, I knew I just had to be involved.

“This kid is a global super star and we had recently discussed joining with a global pop artist, which makes perfect sense given our track record of success, especially with singer-songwriters.

“Tom is a global priority for our business and we expect to have a major impact on the UK and US markets over the next 24 months. “

“The sky is the limit for him and we are excited and humbled to be with us on the ride.”

Alex Harrow, Milk & Honey

Alex Harrow, Director and Head of the Milk & Honey New York office, added: “The whole Milk & Honey family and I couldn’t be more excited about Tom. It is the complete package.

“The sky is the limit for him and we are excited and humbled to be with him. His first album is just the tip of a very big iceberg.

“I am absolutely delighted that it all comes together. I come from such a small town in the north of England where opportunities like this rarely happen to people.

Tom grégoire

Tom Gregory said: “I am absolutely delighted that it all comes together. I come from such a small town in the north of England where opportunities like this rarely happen to people.

“It’s a privilege to know that the guys (Milk and Honey) really believe in my vision and I know that together we will take the next steps for me out of Europe.

“This, along with my last album release, sets up some super exciting times to come!”

“Tom is already showing what he is capable of with the current international success and we are delighted to be a part of this journey with him.”

Matt James and Frank Sanders, M22

U22’s Matt James and Frank Sanders said: “We are very happy to have Tom Gregory on our team.

“Tom is already showing what he is capable of with the current international success and we are delighted to be a part of this journey with him.”Music trade around the world


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