STAMFORD, Connecticut., September 26, 2013 / PRNewswire / – Daymon Worldwide, a full-service global sourcing and branding partner, has combined Daymon Global Marketing with Daymon Design and its 30 years of branding and design services to create Galileo Global Branding Group. The agency provides the industry with global retail services from concept to marketing through knowledge, strategy, branding and customer marketing expertise.
“Daymon Worldwide and Galileo Global Branding Group work with more than 1,700 brands and 165,000 individuals SKUs across the globe, providing unparalleled retail branding expertise to explore possibilities for our partners with a more informed and inspired global perspective, ”said Carla Cooper, CEO of Daymon Worldwide.
Global information harnessed for tangible results
The retail industry is changing dramatically around the world. The divide between rich and poor consumers and young and old populations continues to widen in many countries, raising difficult socio-economic questions about how best to deliver relevant and compelling solutions.
Add to the mix the complex, social and cultural nuances affecting the way consumers in different parts of the world buy brands, and retail success becomes an increasingly difficult business.
“We have seen reputable retailers around the world struggle to gain traction in new markets and fail to deliver targeted brands, products and services,” said Andres Siefken, Marketing Director of Daymon Worldwide. “By operating Galileo as a more centralized retail brand agency, we are able to leverage our unparalleled knowledge and retail service capabilities to drive the success of our customers. “
Crossing the boundaries of business success
Finding answers starts with asking the right questions. With this in mind, the Galileo teams begin each conversation with “I wonder if …”
The group’s name, “Galileo”, was inspired by the astronomer and philosopher who made history by challenging the status quo, promoting prospective thinking validated by data and recognizing the power of observation. Galileo wisely stated that “all truths are easy to understand once they are discovered; the goal is to discover them ”.
“Whether it’s elevating an existing brand or creating a new one, introducing an innovation or creating a new service, Galileo Global Branding Group addresses all the challenges of retail by going to- beyond brand portfolios and corporate guidelines to consider all possibilities, ”said Siefken.
Galileo’s capabilities encompass Insights & Strategy, Branding & Packaging and Shopper Marketing. Galileo’s BrandDrive ™ is a proven brand development methodology that has been market tested and trusted by buyers. The process includes discovery, research, idea, visualization and execution / evaluation for the creation of a revolutionary strategy until the solutions are shelved.
According to Siefken, “We develop strategy, brands and go-to-market planning with collaborative teams, then bring those plans to life with top-notch creative and customer marketing services, including packaging design, customer engagement. in-store consumers, as well as digital and social media and customer marketing campaigns. “
Data driven and consumer Inspired
Retailers and brands have no shortage of data to use or buy, but few companies have the expertise that Galileo Global Branding Group offers to turn knowledge into commercially viable initiatives.
Galileo’s deep roots in retail allow it to interpret information from a buyer’s perspective and tap into the target market to discover new opportunities. By carrying out in-depth research, the group identifies opportunities through strategic insight and market focus.
Galileo’s suite of services helps customers question all the possibilities and discover the most interesting and relevant options with five proprietary tools. One of these tools, TrendBlenders ™, is an approach that tracks global mega and microtrends to uncover information and identify the needs of unmet or underserved customers in a specific market. “We analyze this information and take strategic action to deliver relevant and commercially viable innovation that meets these needs,” said Siefken.
Other tools include the MarketLens ™ diagnostic process, offering precise focus on selected markets through personalized research, situational, market, competitive, and consumer analysis, as well as performance drivers and insight. evaluation of opportunities; and WonderSessions ™, combining personalized research with brainstorming activities and team immersion to solve brand challenges and discover new business avenues.
Recognizing that brand health assessment is the key to future success, Galileo’s BrandBarometer ™ tracks key purchasing factors on metrics such as innovation, modernity, importance, price equation / value and quality, allowing partners to understand how their brands stack up against the competition.
“We have successfully leveraged this personalized approach to assess the health of over 200 brands, including private label offerings from major retailers, to identify key buying drivers and performance improvement opportunities for our customers. partner customers, ”said Siefken. “This comparison information also provides insight into the differentiation and consumer loyalty between brands and competitors.”
Unparalleled global retail reach
With offices dedicated to Lisbon, Portugal; Tokyo, Japan; Shenzhen, china; Seoul, South Korea; São Paulo, Brazil; Oslo, Norway; and our head office at Stamford, Connecticut, Galileo has access to authentic and reliable local information and inspiration.
Cooper added, “Our work has generated billions in sales for the more than 100 retailers and 5,900 manufacturers we partner with across 14 sales channels in 49 countries and six continents. We are excited about the future of Galileo Global Branding Group and the successful solutions. we can bring to all of our customers. “
For more information on Galileo Global Branding Group, please visit the website at http://galileobranding.com/.
About Daymon around the world:
Daymon Worldwide is the only full-service global expert on private labels and consumer interactions. We currently provide retail branding and sourcing expertise to over 100 major retailers and 5,900 manufacturers in 49 countries. Daymon teams work directly and in collaboration with the world’s leading suppliers and retailers to create and market own and differentiated brands in the marketplace that deliver exceptional value and improve people’s lives. We currently manage more than 1,700 brands and approximately 165,000 individual SKU in the world. The company’s expertise includes private label development, branding and strategy, information and measurement, global sourcing, and customer and consumer experience marketing. Founded in 1970, Daymon today has more … than 28,550 employees worldwide, with offices on six continents. For more information, please visit www.daymon.com.
Carolyn Knott, Director of Public Relations
Daymon in the world
Phone. : 203-352-7859
Bill McCue, Vice president
North 6e Agency
Phone. : 212-334-9767
SOURCE Daymon in the world